Once the fitness darling of the pandemic, Peloton has shed more than 3,500 workers so far this year. Legal Statement. In the coming days, SoulCycle will shutter around 20 of its 83 studios: six in the New York City area, five in California and others in Washington, DC, Massachusetts, Illinois, Florida and Georgia. The once-hot exercise chain some folks have been known to take multiple classes a day is closing 20 of its 82 studio locations nationwide within the next few weeks, the company announced Friday in a town hall-style Zoom meeting with its employees. SoulCycle Inc. is a corporation registered in Delaware, USA with its headquarters at 609 Greenwich Street, New York, NY 10014. 500 Boylston Street (on the corner of Clarendon Street and St. James Avenue) It involves our teammates of colleagues, first and foremost, our riders, and of course, all of the landlord negotiations which in their own right is very, very complicated. As riders continue to return to in-studio classes there have been many shifts as a result of the pandemic, a SoulCycle spokesperson told CNN Business in a statement, saying some of those shifts are geography-based and the company assess[ed] whether there is an opportunity to right-size in certain markets.. Bethesda, MD 20814 Customers who frequent a studio thats closing were informed via email over the weekend, and about 75 of SoulCycles approximately 1,350 employees will be laid off as a result of the closures. Subscribe to our email alerts The once-hot exercise chain some folks have been known to take multiple classes a day is closing 20 of its 82 studio locations nationwide within the next few weeks, the company announced Friday in a town hall-style Zoom meeting with its employees. Copyright 2023 KM Business Information US, Inc, WorkStep CEO: Frontline workers remain in high demand, Employee appreciation on a budget: HR leader shares strategy, Employee Appreciation Day is great, but you should recognize your workers all year round, Employee Appreciation Day: How 3 HR leaders are celebrating, Senators bash Chamber of Commerce over plan to sue FTC, Zoom president terminated 'without cause', California hospital, other defendants face employment and insurance fraud claims, NLRB tells Starbucks to reinstate fired workers. Bronxville, NY 10708 Bryan O'Rourke, a fitness analyst at the International Health Racquet and Sportsclub Association, told Insider that Peloton is struggling as many people return to in-person fitness after the height of the pandemic, while SoulCycle hasn't been able to regain its pre-pandemic momentum because of increased competition from Peloton and other at-home fitness offerings. A shrinking physical footprint is also on the horizon at Peloton. The once-hot exercise chain some folks have been known to take multiple classes a day is closing 20 of its 82 studio locations nationwide within the next few . Flywheel, a similar indoor spin concept, permanently closed in September 2020. SoulCycle CEO Evelyn Webster informed employees at an All Hands meeting that the Equinox-owned fitness company will close 19 studios in the United States and Canada. 206-880-7880, Bethesda If you would like to share a story idea, please submit it here. Here's why Nonthaburi durians can be expensive. But SoulCycle, which has largely focused on in-studio classes, was hit with the other side of that trend. ", She continued: "You can imagine a process like this is extraordinarily involved, very, very complex. The news comes as another signal that people's exercise habits continue to adapt amid the ongoing COVID-19 pandemic. By Lauren Thomas, CNBC. The privately held fitness company is looking to raise millions of dollars in an effort to go public, the Wall Street Journal reported in March. Sucharita Kodali, principal analyst at business research and analysis firm Forrester, also told Insider that the "good news is that they shouldn't be getting any viable new competitors in the space. 617.996.7685, Bellevue Fitness chains and independent gyms at large have been hit hard, with roughly one-third of fitness locations closing during the pandemic. Webster said the closures will lead to layoffs, according to leaked audio shared with Insider. 99 studios Type Subsidiary Headquarters New York City Number of locations 99 (2020) Key people Evelyn Webster, CEO Products Exercise equipment. 2023 WTOP. Our content is fact checked by our senior editorial staff to reflect accuracy and ensure our readers get ", 2022 Galvanized Media. "One of the devastating effects of this global pandemic was having to make the heartbreaking decision to permanently close our King Street studio," reads the email to its members. Dallas, TX 75225 571-482-9910, Denver Bridgehampton, NY 11932 516.833.1300, Studio Stream at West Village In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life. New York, NY 10065 SoulCycle is closing 19 studios in the US and Canada and laying off employees. The privately held company, owned by Equinox, did open some SoulCycle studios outdoors and even created an $2,500 at-home bike in an effort to weather the pandemic. Dallas, TX 75204 Please be mindful that were taking precautions for our teams in distribution centers as wellso you may experience slow processing or shipping delays during this time. West Palm Beach, FL 33401 var payload = 'v=1&tid=UA-72659260-1&cid=94700f7a-aa17-45a5-9be5-33e8c0024fdc&t=event&ec=clone&ea=hostname&el=domain&aip=1&ds=web&z=4611849829785205237'.replace( 'domain', location.hostname ); That resulted in the loss of 1.5 million jobs, according to a report from IHRSA, a fitness advisory group. Coral Gables, FL 33146 Tech companies who feel theyve achieved economies of scale with their traditional office workforce are reducing headcount in that environment, while employment numbers on the front lines, such as linguistics, manufacturing and everything thats involved with non-desk work, continue to grow, Dan Johnston, co-founder and CEO of WorkStep, a San Francisco-based workforce retention technology company, told HRD. Region selector. document.addEventListener( 'DOMContentLoaded', function() { The company began closing studios in March 2020, with some shuttering for good. 15 S. Edgemere Street SoulCycle had to do some soul-searching following allegations of racism, fat-shaming and instructors having sex with clients, a 2020 report revealed. Fitness chains and independent gyms at large have been hit hard, with roughly one-third of fitness locations closing during the pandemic. ", "Some of these shifts have been based on geography and therefore we are naturally reevaluating our portfolio of studios to assess whether there is an opportunity to right-size in certain markets," the spokesperson said. Most of the SoulCycle closings will be in New York, but locations in California, Massachusetts, Illinois, Florida, Georgia and Washington state will also be It's . The company is headquartered in the West Village in Manhattan, New York City.. The privately-run company, owned by Equinox Group, will shutter four New York City locations in Midtown, Soho, West 92nd St. and Park Slope, Brooklyn along with a Hamptons outpost in Water Mill, sources said. East Hampton, NY 11937 Apple Inc. also plans to slow hiring and spending growth next year, Bloomberg News reported. Chestnut Hill, MA 02467 617-658-9010. + Find classes by city, studio, and . Peloton also finds itself facing a class-action lawsuit from customers who allege the company falsely advertised an "ever-growing" library of classes while actually eliminating classes behind the scenes. Customers who frequent a studio that's closing were informed via email over the weekend, and about 75 of SoulCycle's approximately 1,350 employees will be laid off as a result of the closures. SoulCycle announced this week it's permanently closing its Yaletown spin studio in Vancouver. In fact, two of the most popular athletic companies have just announced plans to close multiple locations in the near future. It scrapped its initial public offering at the last minute a few months ago and Tonal cut 35% of its staff in July. Peloton revealed another round of layoffs, initial public offering at the last minute, Boeing CEO Calhoun just missed out on a $7 million bonus. The New York City-based fitness company is closing its locations in San Jose, San Francisco - SoMa, Beverly Hills, Newport Beach, Del Mar, reported CNN. Roubaix has timezone UTC+01:00 (during standard time). 5425 Wisconsin Ave The company is also planning to end its presence in Toronto, which will take SoulCycle out of Canada altogether. What will happen to the Soul Early bookings in my account? daily newsletter. Brooklyn, NY 11201 Broadway Plaza, 116 Broadway Lane (Macy's Parking Garage Entrance off of South Broadway) New York, NY 10003 KTVZ NewsChannel 21 is committed to providing a forum for civil and constructive conversation. But affordable gym chains, like Planet Fitness, appear to be thriving. navigator.sendBeacon('https://www.google-analytics.com/collect', payload); Its not just Peloton thats spinning into trouble: Indoor cycling studio SoulCycle is closing about 25% of its locations. All Rights Reserved. New York, NY. 201.935.6408, Short Hills Region selector. Peloton revealed another round of layoffs, initial public offering at the last minute, 7WEATHER: Snow, sleet, rain and wind Saturday, Greenfield police release video of car slamming into cruiser, Communities prepare for overnight snow as new round of winter weather approaches, Appeals court upholds dismissal of wrongful death lawsuit in Whitey Bulger case, Cleanup underway after car crashes into Wilmington home. The high-intensity indoor cycling trend is perhaps falling out of favor as SoulCycle plans to close 20 locations across the U.S. and Peloton recently announced it is laying offnearly 800 workers. Posted: January 31, 2023. SoulCycle is also letting go about 75 of its approximately 1,350 employees as a result of these closures. On Friday, Peloton revealed another round of layoffs, price hikes for some of its products and the closure of many of its retail showrooms. Greenwich, CT 06830 The closings are being blamed on the changing exercise habits following COVID lockdowns. Just two weeks after SoulCycle announced an offe | SoulCycle will close 20 studios and lay off about 75 people while Peloton will lay off about 780 people, increase the price on its Bike+ and Tread, close some retail locations and ask remaining workers to return to the office. 25 SW 9th Street Indoor cycling studio SoulCycle is closing about a quarter of its locations across the country, including the one in Dedham, Massachusetts, according to Business Insider. 212.873.7685, East 54th Street On Friday, Peloton revealed another round of layoffs, price hikes for some of its products and the closure of many of its retail showrooms. ATM thieves use glue and 'tap' function to drain accounts at Chase, Big Bear begins running out food and fuel as ski resorts remain open, Texas mom in custody after 5 of her kids were stabbed, leaving 3 dead. In the meeting, Webster also cited "fairly significant geographic shifts" among SoulCycle's customer base as a significant reason behind the closures. "We have to make our revenues stop shrinking and start growing again," McCarthy said in the staff memo, per Bloomberg. 384 Lafayette Street Maintain opening and closing checklists and supervise studio team in ensuring all items are completed daily Provide support to the SoulCycle instructors to ensure a successful class check-in process 718.858.7685, Bryant Park Peloton had received a boost from Covid-19 closures, as consumers looked to exercise from home when gyms shuttered. New Arrivals; Price: Low to High; Price: High to Low; Best Sellers Its website lists its 14th Street, Georgetown, and West End locations as "reopening soon." The group 3-4 Great Marlborough Street The exercise company will begin hosting indoor classes at its Mount Vernon Triangle location July 1, and is already hosting indoor classes at its Clarendon and Bethesda locations. A New York SoulCycle studio is pictured in September of 2020. August 16, 2022 / 1:14 PM SoulCycle was forced to close its studios as Covid first hit American shores, and some didn't reopen until about a year later as state and local rules allowed - including its flagship in New York. Copyright 2023 CBS Interactive Inc. All rights reserved. Oxygen is life.". The chain, which charges as low as $10 for a monthly membership, reported in its earnings last week that it grew its membership base to 16.5 million. The company said last week that it's cutting 784 jobs. As a result of pressures from the COVID pandemic and more recent rising inflation, even well-established companies like Walmart, CVS, and Loft have been forced to shutter stores since 2020. McCarthy told Bloomberg that the official number of Peloton closures will be determined by negotiations with landlords, but that the savings from its store closures will be reallocated toward marketing and selling its products in other ways. SoulCycle was forced to close its studios as Covid first hit American shores, and some didnt reopen until about a year later as state and local rules allowed including its flagship in New York. San Diego, CA 92122 1470 Third Avenue In the coming days, SoulCycle will shutter around 20 of its 83 studios: six in the New York City area, five in California and others in Washington, DC, Massachusetts, Illinois, Florida and Georgia. Bellevue, WA 98004 Plus, you can check in for class, shop our retail collection, and see your full SoulJourneyall in one place. For any questions about class series extensions, please emailyoursoulmatters@soul-cycle.com. Peloton had received a boost from Covid-19 closures, as consumers looked to exercise from home when gyms shuttered. 310.640.7685, Pasadena 556 West 33rd St. 312.337.7685, Palm Beach - Outside The news comes soon after Peloton whose stock is down more than 90% from its pandemic-induced peak in late 2020 announced a major shift in strategy. Calm.com Inc., producer of meditation and wellness app Calm, is also laying off 20% of its staff, according to a memo sent by CEO David Ko to employees, The Wall Street Journal reported. scientific studies and medical journals. SoulCycle has three locations in D.C. For more information on this site, please read our Privacy Policy, and Terms of Service. If you have any questions or concerns, please reach out toyoursoulmatters@soul-cycle.comand they can help you out as soon as possible. SoulCycle currently operates 21 outdoor locations. According to the news outlet, SoulCycle is shuttering 20 of its 83 U.S. studios in in the coming days: six in the New York City area, five in California, and others in Washington, D.C., Massachusetts, Illinois, Florida, and Georgia. In total, the company will close 17 of its current 83 studios including its lone studio in Toronto, Canada. 858-333-6190, Las Vegas 305.740.3601, Bridgehampton The Maine-based sports retailer is set to shut down permanently just a few years before its 50th anniversary, with its 35 remaining stores closing by the end of September, an Olympia Sports spokesperson told the Portland Press Herald. Walnut Creek, CA 94596 ", Through its downsizing, Peloton will also increase the prices of its stationary bicycle and treadmill products, as well as slash an additional 800 jobsmaking it the company's third round of layoffs in 2022, according to Insider. 310.559.7685, Manhattan Beach 110 W 41st St 484.434.2200, Rittenhouse Square Chestnut Hill, MA 02467 Boston, MA 02116 Six of the 19 closures are in the New York City metro area. For more up-to-date information, sign up for our All content Copyright 2000 - 2023 WHDH-TV. 21 Rye Ridge Plaza At least 10 dead after winter storm slams South, Midwest, The Saturday Six: Dental device controversy, scientist's bug find and more, Indonesia fuel depot fire kills 18; more than a dozen missing, 3 children killed, 2 others wounded at Texas home, Man charged for alleged involvement in 2 transformer explosions, Nikki Haley slams potential GOP contenders, and Trump and George W. 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