[54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" 3.7 People 11 An aerial view of SEN. Also the condition of the world economy determines the nature of its marketing policies. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. We are a low-cost European point-to-point airline. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". Sort By: Satisfactory Essays. The Annual General Meeting will be held on Wednesday, 23 December 2020. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. This cookie is set by GDPR Cookie Consent plugin. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Easyjet Plc. The Airline business segment operates its route network. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. The cookie is used to store the user consent for the cookies in the category "Other. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Airline It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium European Countries Collaboration and good relationship making EU politically stable. You also have the option to opt-out of these cookies. Competition They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. It has 29 bases across Europe, the largest being Gatwick. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). TABLE CONTENT Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. TABLE OF CONTENTS [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. However, its operating profit has decreasing which may influence take more loans from financial institutions. Despite some previous concerns about the purchase from key shareholders, the need to . We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Easyjet is a low-cost airline with headquarters in Londons Luton Airport. 4 How does easyJet affect the environment? Tesco are a one of the largest retailer stores in the world. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. A shareholder, though, is someone who has invested in a corporation. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. I/ Easy Jet : General Overview Quality Glossary Definition: Stakeholder. Avianca, the characteristics of this category of product. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). By clicking Accept All, you consent to the use of ALL the cookies. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. It is more suitable for students and ordinary income people. Charitable organization [85], EasyJet serves 136 destinations (as of February 2019). (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium London Gatwick Airport All in all marketing is one of the most elements, Premium [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Stakeholder Answer (1 of 4): A number of these stakeholders can be Identified. OPPORTUNITIES 4.2.2 BIBLIOGRAPHY Stakeholder Main Interests, Premium All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Ways of Working Strategy. 3.5 Process 9 [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. That resulted in heavy post-tax financial losses of 21.5million in February 2022. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. 1.1 History. Local community and pressure groups. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. Many companies are now using websites to communicate with stakeholders. For example, a stakeholder can be the owner or even the shareholder. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Name: Doancan Yksel An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. British Airways Introduction Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. Airline Low-cost carrier London Gatwick Airport [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Stakeholder Customer, Airline Assignment Table of Contents. II/ Comparison, Premium A person group or organization that has interest or concern in an organization. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. 3.4 Place 8 Stakeholder, Stakeholder Expectations By September 2000 85% of total, Premium Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? She added that the A321neos would help to cut costs by 9 per cent. easyJet Premium To have happy customers a firm ha sto create expectations and meet them. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Table of Contents There are political factors like liberalization, Premium 2.6.2 Legal factors that influence Easyjet Plc. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. The organization can be of any kind meant to realize certain goals by the society. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. Efficiency-driven operational model ( tutto quello che c e scritto sotto) The cookie is used to store the user consent for the cookies in the category "Performance". Marketing Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. While various amounts held determine their actual control of the business, Premium Direct or indirect. The perceived quality refers to; A customer opinion of a product value to him or her. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Changing pictures of the political sphere have a deep impact on the aviation industry scene. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Management EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . Butterworths Company Law Handbook K. Walmsley. Stock market Start a PESTEL analysis for the general business environment of EasyJet. Carbon dioxide, organization. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. In addition, Marketing Analysis of easyJet With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Bennett. [95], EasyJet plc. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. With Nike being a huge, Premium In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. In terms of cost leadership, easyJet takes the second position after Ryan. Organization, Stakeholders Airline, Impacts of Tourism Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Originally . 1. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Introduction [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. The organisation mainly expands through acquisitions 4. Explore the key stakeholders of EasyJet and map in terms of their power and interest. DEVELOPMENT SUGGESTIONS Easyjet offers a reliable, on-time travel service with value-added features. Sociocultural impacts 7 The first aircraft, an Airbus A320, was re-registered as OE-IVA. First choice brand and increasing customer loyalty. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 EasyJet was strategically located, Premium Background 3 Stakeholder analysis L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. Business Model Analysis [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. 1. Project management, Steps in Identifying Stakeholders [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. The Holidays business segment sells holiday packages. Low-cost carrier Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Ryanair WJEC Level 3 Applied Certificate and Diploma Criminology C.A. Telephone Who are EasyJet stakeholders? But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Good Essays. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Maintaining high customer satisfaction ( low prices and high quality can be pursued together) Strong operational efficiency leading to a low-cost model. This website uses cookies to improve your experience while you navigate through the website. P2 M1 and D1 British Airways The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. About easyJet. The second "downstream" batch consists of both those who . However, you may visit "Cookie Settings" to provide a controlled consent. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. access_time21 junio, 2022. person. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. Conclusion 13 Finally we apply these experiences to our job in the future. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. In the early 2000s McDonalds saw for the first, Premium Premium [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Low-cost carrier EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). EasyJet focus its value proposition to business travelers around time savings. London Gatwick Airport Case Study easyJets $500 Million Gamble However their expectations are plenty. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium The company has clearly identiable operational and marketing, Premium Being competitive means the ability to withstand the market demand, ability . 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . "Stakeholders of easyjet" Essays and Research Papers. It currently uses the slogan "This is Generation easyJet". Shareholders Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Ryanair They influence the companys decisions as they are the main say of it. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Airline The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Air France When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. 3.7.2 Managing, Premium [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). This method is incorporated into a strategy map that will form the basis for the development of a . The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Germany What we do. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. Strategic management, Stakeholders of marks and spencer and their influence. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. But opting out of some of these cookies may affect your browsing experience. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Management [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. The cookie is used to store the user consent for the cookies in the category "Analytics". 3.1.4 Payment period 5 4 min. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Marketing Shareholder A2 US Government and Politics A.J. We will write a custom essay specifically for you. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Powerful Essays. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Debt . Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Easyjet stakeholders. Employment EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. The airline modernised the building and painted it orange. 2 Brief history of KLM 3 3.7.1 Management 11 Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Recommendations: 15 The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Picture 1.
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